what makes for a good logo

what makes for a good logo

A good logo is simple, memorable, versatile, and relevant to the brand and its target audience. It should also be distinctive, practical, and graphic, and convey the owner’s intended message. A great logo is often the result of a great concept and great execution.

Wix On What Makes For A Good Logo

The Wix blog post on good logo design provides a solid foundation for beginners but could benefit from a few improvements.

Critique:

While the advice is practical and covers essential design principles, the examples given are somewhat generic and may not inspire seasoned designers looking for innovative ideas. Additionally, the article could enhance its utility by incorporating more visual examples and case studies to illustrate the principles discussed. The inclusion of interactive elements or design tools would also improve the learning experience for readers. Overall, it’s a helpful starting point but could be enriched to cater to a broader audience. You can check out the article here for more details.

Canva on Good Logo Design

The Canva post discusses principles and design tips for creating effective logos. It emphasizes the importance of balance, repetition, contrast, dominance, and hierarchy in logo design. Practical advice includes choosing appropriate color schemes, using readable typography, employing white space, and ensuring alignment. The article also suggests using memorable icons and the element of surprise to make logos distinctive. Each principle is supplemented with actionable tips and examples to guide designers in crafting logos that are not only aesthetically pleasing but also functionally effective.

Critique:

The Canva article is comprehensive and practical, making it highly useful for both novice and experienced designers. It successfully combines theoretical design principles with concrete examples and templates that can be directly applied or adapted. However, the extensive use of Canva-specific templates throughout the article may limit its applicability for those using other design platforms or seeking more general advice. Additionally, the depth of some sections could overwhelm beginners looking for simpler starting points. Incorporating a structured layout or a summarized section highlighting key points could enhance readability and accessibility for all skill levels.

Reddit On Logo Design

Although the post has been deleted here is a result on Reddit where you can view the comments.

The Reddit comments provide diverse perspectives on effective logo design, emphasizing simplicity, scalability, and the ability to convey brand values. Key points include:

1. Logos should be clean, simple, and work well in black and white.
2. Effective use of color, with a preference for minimal colors and designs that also have a dark version.
3. Importance of distinctive and memorable design that reflects the brand and is adaptable across different mediums.
4. Avoidance of cliché symbols and over-decoration like gradients and effects that don’t enhance the logo’s basic form.
5. Logos should remain clear and legible at all sizes, from small prints to billboards.

These insights highlight the need for logos to be both functional and aesthetically pleasing to effectively represent a brand.

So What Makes For A Good Logo?

A good logo effectively combines aesthetics with functionality, aligning with the brand it represents. Key characteristics include:

1. Simplicity: Makes the logo easily recognizable and memorable.
2. Scalability: Ensures the logo looks good on various platforms and sizes, from a tiny app icon to a large billboard.
3. Relevance: Reflects the brand’s values and target audience.
4. Distinctiveness: Stands out from competitors and avoids cliché visuals.
5. Versatility: Works well in color and in black and white.

A good logo not only captures attention but also fosters brand loyalty by embodying its essence in a visual form.

Good vs Bad Logo Images (AI Generated)

Let’s see what AI generates when asked for examples of Good and Bad logo design to see if we can glean any insights.